The below link is a good overview to share with friends and family to let them know why you are headed to Iceland. We'll be announcing more events soon!
http://fanfest.eveonline.com/

The Space Ship in the Heart of Reykjavik - EVE Online Fanfest
stuckiniceland.com
Every year thousands of EVE Online fans gather in Reykjavik, Iceland, for the EVE Online Fanfest.